News
Like everyone else, most business leaders want their companies to be good neighbors and respected members of the community -- commitments long reflected in corporate social responsibility policies. But today, the drivers of environmental action go deeper than philanthropic motives, or doing the right thing. They also go beyond regulatory compliance. For a growing number of companies, "going green" is now a core business strategy. Those companies committed to minimizing their environmental footprints and factoring the value of nature into their business plans are the ones that will lead their industries in earnings growth, productivity, innovation and employee satisfaction in the decades ahead.
Deputy Prime Minister Tan Sri Muhyiddin Yassin has called on Pacific Asia Travel Association (Pata) members to exchange and take-stock of information and initiatives to address climate change and its adverse effects on natural places of attraction, as well as tourism businesses and activities.

