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Green to Gold Business Playbook


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The Green to Gold Playbook : How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

By Daniel Esty and P.J. Simmons

Bestseller Follow-up Helps Executives Put Sustainability to Work for their Bottom Line

Business leaders can rejoice at the arrival of the first comprehensive, practical guide created to help every type of executive and manager get business value from going greener: Daniel Esty’s and P. J. Simmons’, The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (Wiley; ISBN: 9780470590751; Hardcover; April 2011).

C-level executives and line managers at companies— big and small, from the manufacturing to the service sector—now have a trusted, no-nonsense resource for leveraging the power of green to generate business value throughout every aspect of their operations. While the groundbreaking Green to Gold made a compelling case for why every business now needs a sustainability strategy, the all-new Green to Gold Business Playbook provides the how. It offers essential, step-by-step guidance and practical tools for business leaders and managers in every job function: IT, supply chain and logistics, fleet, buildings and facilities, product R&D, sales and marketing, accounting and finance, and more.

"There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth," says Unilever CEO, Paul Polman.

Avon CEO, Andrea Jung calls THE GREEN TO GOLD PLAYBOOK, “a terrific practical road map to help companies reduce their environmental impact while also improving economic performance. The advice is sensible and executable, with concrete examples spanning multiple business disciplines.”

THE GREEN TO GOLD PLAYBOOK is the follow-up to the international bestseller Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, which was translated into nine languages and dubbed by The Economist as “book of the meeting” at the 2007 World Economic Forum in Davos. Green to Gold established that sustainability issues cannot be ignored in today’s corporate world. Rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products mean sustainability is no longer an option—it’s a business imperative. The Playbook gives offers practical advice and tools based on proven strategies to cut costs, reduce risks, drive revenues, and build brand identity.

THE GREEN TO GOLD PLAYBOOK is a must-read for anyone looking to make both environmental and bottom-line gains. “The Green to Gold Business Playbook shows how the solutions to mammoth, global problems can turn a good business into a great one,” says GE Chairman and CEO Jeff Immelt, “one ready to compete and win.”

About the Authors:

Daniel. C. Esty (New Haven, CT) is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor at Yale University and Director of the Yale Center for Environmental Law & Policy and the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners, he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P.J. Simmons (New York, NY) is Chairman of the Corporate Eco Forum, a preeminent network of senior Global 500 executives focused on sharing best and “next” practices in corporate sustainability and driving eco-innovation. He has worked as a sustainability analyst, strategist, and bridge-builder for 15 years, was founder of the Wilson Center’s Environmental Change and Security Program, and Deputy Chair for Climate and Energy at the Clinton Global Initiative. He is a life member of the Council on Foreign Relations.

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