Innovation and Environment
The Innovation and Environment Program develops theory and practice at the nexus of business and the environment. The goal of this work is three-fold:
1) To integrate environmental thinking into corporate strategy
2) To support the economic utility of environment-related business ventures
3) To encourage environmental organizations and policymakers to be more "business-like" in their decisionmaking and management
The main output of this program to-date is the series of Green to Gold books written to guide executives and managers on how to incorporate sustainability practices into core business functions while turning a profit.
A revised and updated edition of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage was released in 2009, and in April 2011, Daniel Esty and P.J. Simmons released the sequel, The Green to Gold Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function.
Green to Gold established that sustainability issues cannot be ignored in today’s corporate world. Rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products mean sustainability is no longer an option—it’s a business imperative. The Playbook offers practical advice and tools based on proven strategies to cut costs, reduce risks, drive revenues, and build brand identity.
This program is a shared endeavor with the Center for Business and the Environment at Yale.